| Attracting New Member to Your Club | ||||
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| FIVE STEPS FOR BUILDING CLUB MEMBERSHIP | ||||
| 1. | Organize for growth | |||
| 2. | Find those prospects | |||
| 3. | Make every meeting a sales tool | |||
| 4. | Help them decide to join | |||
| 5. | Start them off right | |||
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Your Club Needs To Conduct An Organized Membership Building Contest |
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1. |
ORGANIZE FOR GROWTH |
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A.Set membership targets |
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B.Organize a committee or task force |
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C.Use all avenues for researching prospects |
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D.Share your success |
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E.Present TI awards to performers |
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2. |
PEOSPECTING |
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The Process of finding People in Need –-YOUR ARE THE SALES FORCE |
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3. |
MAKE EVERY MEETING A SALES TOOL |
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A.Strive for Excellence in Style, Climate, Purpose |
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B.Use The MOMENTS OF TRUTH to analyze your Club |
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C.The process of discovery helps prospects discover their needs and wants by: |
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a. |
Questioning: Fact-finding question; Feeling-exploration questions. | |
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b. |
Listening | |
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4. |
HELP THEM DECIDE TO JOIN USE THE S.A.B. FORMULA |
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1. |
Solution: What is it? How does it solve the problem? | ||
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2. |
Advantage: Why is this the best solution to the problem? | ||
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3. |
Benefit: What will it do for you? | ||
| 4. | C.L.O.S.E. THE SALE: Comparison, Loss, Opinion, Story, Example | |||
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5. |
FEATURES：Attributes
of the Toastmasters program: How it works? What it is? |
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6. |
BENEFITS：The
positive effects the program has on members’ lives: New skills; Opportunities for career advancement; Emotional uplifting. |
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5. |
START THEM OFF RIGHT |
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1. |
Tell them about Toastmasters | ||
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2. |
Coach them to excellence | ||
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3. |
Induct them with flair | ||
| 4. | Get them speaking | |||