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The Persuasive Speaking 行銷演講（226I） |
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| 第一篇: The Effective Salesperson | ||
| 目標: OBJECTIVES |
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| ◆ | Learn a technique for selling an inexpensive product in a retail store. | |
| ◆ | Recognize a buyer's thought processes in making a purchase. | |
| ◆ | Elicit information from a prospective buyer through questions. | |
| ◆ | Match a buyer's situation with the most appropriate product. | |
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時間: 8 ~ 12分鐘 8-12 minutes for speech |
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| 第二篇: Conquering the Cold Call | ||
| 目標: OBJECTIVES |
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| ◆ | Learn a technique for “cold call” selling of expensive products or services. | |
| ◆ | Recognize the risks buyers assume in purchasing. | |
| ◆ | Use questions to help the buyer discover problems with his or her current situation. | |
| ◆ | Successfully handle buyer's objections and concerns. | |
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時間: 10 ~ 14分鐘 10-14 minutes |
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| 第三篇: The Winning Proposal | ||
| 目標: OBJECTIVES |
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| ◆ | Prepare a proposal advocating an idea or course of action | |
| ◆ | Organize the proposal using the six-step method provided. | |
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時間: 5 ~ 7分鐘 5-7 minutes |
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第四篇: Addressing the Opposition |
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| 目標: OBJECTIVES |
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| ◆ | Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint. | |
| ◆ | Construct the speech to appeal to the audience's logic and emotions. | |
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時間: 7 ~ 9分鐘，2 ~ 3分鐘問答 7-9 minutes for the speech; 2-3 minutes for the Q&A period. |
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| 第五篇: The Persuasive Leader | ||
| 目標: OBJECTIVES |
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| ◆ | Communicate your vision and mission to an audience. | |
| ◆ | Convince your audience to work toward achieving your vision and mission. | |
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時間: 6 ~ 8分鐘 6-8 minutes |
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